MassMutual Sponsors Anticipated PBS Documentary on Retirement

The “TV Generation” won’t want to miss this program. After all, their future could depend upon it.

MassMutual Financial Group has announced that it is the exclusive national sponsorship of a two-hour PBS documentary that will examine the financial challenges of the baby boomer generation.

“Retirement Revolution” will air in April on PBS stations across the United States. Massachusetts Mutual Life Insurance Company (MassMutual) will be the sole sponsor of the documentary, produced by WTTW National Productions, a division of WTTW in Chicago.

The documentary explains the origins of retirement and how the concept has changed over the past several decades. Through personal stories and expert perspectives, the program will offer viewers practical considerations that can help individuals prepare for a retirement and take control of the process.

“Retirement is an extremely complex and fascinating issue that impacts each individual differently, and we are pleased that MassMutual shares our goal of providing much-needed education and insight,” said Parke Richeson, WTTW’s executive in charge of production.

Richeson also said that “Retirement Revolution” will help boomers understand the financial maze they must navigate and help give them a stronger foundation from which to build their future.

Ian Sheridan, corporate vice president and chief marketing officer for the Retirement Services Division, said MassMutual’s sponsorship of “Retirement Revolution” shows that the insurer and PBS share a similar goal: “to help educate the millions of Americans approaching retirement by giving them the tools and insight needed to assess how to secure their own financial future.”

“This sponsorship is a natural fit for MassMutual, as our financial professionals are committed to helping consumers prepare for various financial goals, including retirement by listening to their needs, demystifying the process, and guiding them to the next steps in building a more secure financial future,” Sheridan added.

“Retirement Revolution” will have a companion Web site, where visitors can view segments of the program, support other viewers’ interest in taking the next steps in addressing their retirement issues and opportunities, and conduct financial research.

- U.S. Insurance News